"Coach" at Purdue Coach John Wooden Coach on the sidelines at UCLA game
Wooden Way Leadership

A Business Management Seminar Based on the Leadership Principles of the "Coach of the Century"


Seminar Description

Who Should Attend

Basketball and Business

The Link Between Sports and Business

Championship coaches synthesize the disciplines of performance just as successful business managers apply a systems approach toward improving productivity:

  • They both understand that learning is fundamental to development and high performance.

  • They both understand that all learning is related to action.

  • They both understand that changing behavior involves a fundamental shift in how people are rewarded.

  • They both understand that behavior can only be changed when their people change the way in which they think.

  • They both understand that it's the relationships that exist between performance disciplines that matter.

  • They both understand that cause and effect linear thinking limits the potential for their organization.

    Long, S. (2002). "Competitive Intelligence: An Organizational Development Initiative," The Motere Institute, Colorado Springs, CO., p.20.